Sales and Marketing

A dose of this week’s office moves, tools, industry reports and charity updates.

Referrals and word of mouth remain the strongest marketing tool for tax preparers and other professionals, and as the 2013 tax season looms, here are some valuable tips for preparers to use referrals in their practice.

Microsoft Dynamics and Intacct partner Massey Consulting will be launching an educational webcast series aimed at helping CPAs to better utilize social media.

Four trends to put the 'service' back in professional services

Many tax practitioners focus on improving their efficiency during tax season, but there are plenty of things they can do in advance to ensure success from January to April, according to 2020 Group chairman and CEO Chris Frederiksen.

Katie Tolin, marketing director at Rea & Associates, talks with Accounting Today managing editor Tamika Cody about how accounting firms can set themselves apart from the competition.

Sage North America, Intacct, and SugarCRM partner Faye Business Systems Group became the latest addition to the national reseller marketing network ERPVAR.com, with the primary goal of promoting its various integration offerings for the publishers it represents.

We are obviously fans of creating a strong content marketing strategy for professional services firms.

BDO USA CEO Wayne Berson talks with Accounting Today editor-in-chief Daniel Hood about the firm's two recent mergers with Argy, Wiltse & Robinson and Asher & Co., and the firm's future plans for expansion.