Marketing

A recent study from the job site Indeed found that “business analyst” was the most in-demand financial profession among small business hirers, followed by “business development manager” and “data analyst,” but “accountant” didn’t even make it to the top 10 list.

Five steps for letting small-business clients know about the new rules that could save them significant sums.

To be successful, a professional services firm needs to go where the money is.

In the accounting profession, the “product” isn’t always tangible.

It's the easiest way to get new business, but it requires a little work.

While most firms understand the need for social media as part of their overall marketing strategy, they are often lost when it comes to understanding how to measure its success.

No successful accounting firm should attempt to grow their business without a solid sales and marketing strategy. Here are some tips from Lee Frederiksen, managing partner of Hinge.

Calculating ROI on a firm’s efforts starts with picking the appropriate statistics.

Deloitte has acquired Acne, a Swedish creative agency that designs marketing and advertising campaigns for companies such as Ikea, H&M, Spotify, Telenor and Max in Europe.

Just as no ship would sail without navigational tools, no successful professional services firm would attempt to grow their business without a solid sales and marketing strategy.

Practitioners’ reviews are mixed on the popular service.

Every business owner knows that a social media strategy is necessary to remain relevant in today’s digital world. However, not everyone knows how to effectively use social media to listen to your clients and manage your firm’s reputation.

Without these four, a firm is likely to squander opportunities to gain new clients, impede its client retention efforts, and diminish its brand authority.

The Association for Accounting Marketing has launched a new blog highlighting strategies to help CPA firms grow.

Accounting firms are spending more of their marketing dollars on sponsorships than on advertising, despite getting negative returns from sponsorships, according to a new study.

How firms are spending their budgets is shifting, according to the 2017 Hinge/Association for Accounting Marketing survey. AAM executive director Lauren Clemmer draws valuable lessons from the poll results.

Marketing an accounting firm to prospective clients can be a challenge.

At the 2017 AAM Summit, experts made it clear that new ways of developing business will be critical for today's accounting firms.

At the 2017 AAM Summit, experts made it clear that new ways of developing business will be critical for today's accounting firms.

Practitioners share their