Marketing

The Association for Accounting Marketing announced Allison Schlegelmilch, director of marketing at RKL LLP, as the winner of its top individual award.

The Top 5 Firm is acquiring a Harrisburg, Pennsylvania-based marketing firm.

Does M&A make sense for your firm? Before you say yes, consider this: They come with significant risks.

The Association for Accounting Marketing honored three professionals for their contributions to industry marketing and business.

A new survey of accounting marketers offers some revealing findings.

The two Top 100 Firms unveiled the name Wednesday for their combined firm, Forvis, which stands for 'forward vision.'

IRS site not as popular; marketing’s place in talent acquisition; new blog; and other highlights from our favorite tax bloggers.

Energy-policy mess; time is not on your side; cybersecurity planning; and other highlights from our favorite tax bloggers.

Practitioners weigh in on whether texting is a good idea, and their preferred ways to communicate.

It is more important than ever for accounting and financial service firms to be visible where prospects are looking for insight and help.

Accountants need to focus on how they stand out from the crowd of wealth advisors.

The rebranding comes along with a number of enhancements to the company's platform.

The champion golfer was quoted making comments about the PGA Tour, a rival golf league sponsored by Saudi Arabia, and slain journalist Jamal Khashoggi.

Don’t underestimate the value of your long-time clients with simpler tax returns.

The Association for Accounting Marketing is asking members to nominate themselves or others by March 4.

The Association for Accounting Marketing announced a call for submissions for both its Marketing Achievement and Marketer of the Year awards.

First things first: Let the client be the hero, while you be their guide.

The tax preparation company, which is building out its own financial services business, says Square's new brand "would improperly capitalize on the goodwill and consumer trust cultivated by [H&R] Block since 1955."

Keeping your peeps; Better’s economic impact; new to us; and other highlights from our favorite tax bloggers.

Rhonda Clark, the previous association manager at the Association for Accounting Marketing, will begin her new role Jan. 1, 2022.