Marketing

Don’t underestimate the value of your long-time clients with simpler tax returns.

The Association for Accounting Marketing is asking members to nominate themselves or others by March 4.

The Association for Accounting Marketing announced a call for submissions for both its Marketing Achievement and Marketer of the Year awards.

First things first: Let the client be the hero, while you be their guide.

The tax preparation company, which is building out its own financial services business, says Square's new brand "would improperly capitalize on the goodwill and consumer trust cultivated by [H&R] Block since 1955."

Keeping your peeps; Better’s economic impact; new to us; and other highlights from our favorite tax bloggers.

Rhonda Clark, the previous association manager at the Association for Accounting Marketing, will begin her new role Jan. 1, 2022.

Social media can be exceedingly frustrating for an accounting firm that’s trying to stay current and utilize a digital marketing strategy to build its brand, develop new business, and fuel growth.

That regulation question; ARP can’t enforce tax cuts; email protection; and other highlights from our favorite tax bloggers.

Intuit Inc., the maker of TurboTax and QuickBooks software, agreed to buy privately held email marketing firm Mailchimp for $12 billion in cash and stock, uniting two providers of services for small businesses.