Marketing

The tax preparation company, which is building out its own financial services business, says Square's new brand "would improperly capitalize on the goodwill and consumer trust cultivated by [H&R] Block since 1955."

Keeping your peeps; Better’s economic impact; new to us; and other highlights from our favorite tax bloggers.

Rhonda Clark, the previous association manager at the Association for Accounting Marketing, will begin her new role Jan. 1, 2022.

Social media can be exceedingly frustrating for an accounting firm that’s trying to stay current and utilize a digital marketing strategy to build its brand, develop new business, and fuel growth.

That regulation question; ARP can’t enforce tax cuts; email protection; and other highlights from our favorite tax bloggers.

Intuit Inc., the maker of TurboTax and QuickBooks software, agreed to buy privately held email marketing firm Mailchimp for $12 billion in cash and stock, uniting two providers of services for small businesses.

It’s imperative that business development and marketing come together to find ways to support their common goal.

Comparing your fees; auditing climate goals; new marketing blog; and other highlights from our favorite tax bloggers.

If you want to grow income from your CAS practice, you may need to rethink your entire strategy.

Highly successful firms employed tools that helped them gain useful market knowledge to make more informed decisions that enable their marketing programs to be more effective.

Accounting firms’ most common mistakes involve focusing on themselves, not their clients.

Infrastructure fantasies; trouble with the U.S.-Malta Treaty; the future of contactless prep; and other highlights from our favorite tax bloggers.

A new report from the Association for Accounting Marketing and the Hinge Research Institute found that the last year-plus had a positive impact on firms by accelerating key tech and process changes.

Writing something that people would want to read is essential to establishing yourself as an expert, publicizing your practice, sharing what you know and your experience, and learning more about your topic.

A new era calls for new approaches to client acquisition and client experience.

Even if your firm has an M&A plan in place as part of its growth strategy, you’ll also want to achieve at least some of your growth through sales.

Client referrals are a great way to grow your financial planning practice — provided you can get them.

If you don’t receive a five-star rating from a client, don’t get angry or brush it off.

While retailers and consumer-oriented commercial businesses embraced online marketing years ago, accounting practices have been slow to adopt digital marketing strategies.

In today’s digital world, you can’t make an impact — or remain relevant — if your audience can’t find you.