Marketing

Client referrals are a great way to grow your financial planning practice — provided you can get them.

If you don’t receive a five-star rating from a client, don’t get angry or brush it off.

While retailers and consumer-oriented commercial businesses embraced online marketing years ago, accounting practices have been slow to adopt digital marketing strategies.

In today’s digital world, you can’t make an impact — or remain relevant — if your audience can’t find you.

The Top 10 Firm is bolstering its tech services by acquiring DemandGen International Inc., a digital marketing strategy and technology services agency.

While one marketer is good, two or more working toward a common goal is even better.

Practitioners share how they're changing the ways they reach out to clients and prospects.

Accounting firms need to leverage their pipelines and sales professionals for success.

The Association for Accounting Marketing is seeking nominations for its Marketing Achievement Awards and Marketer of the Year award.

The use of a .cpa domain allows practitioners to strengthen their brand identity in online communications and provides better security and resistance to Internet fraud, such as phishing and spoofing.