Sage North America appears to be planning a major push of its Sage ERP X3 product in North America and is making organizational changes to spearhead the effort, according to a letter sent to its resellers Tuesday.

The letter, from executive vice president of sales Paul Johnson and channel management VP Tom Miller, said that effective immediately all accountability for the Sage ERP X3 business will move to Laurie Schultz, general manager of mid-market ERP solutions, and Johnson.
In addition, the letter indicated that Alex Attal, general manager for Sage ERP X3, will leave Sage “to pursue other opportunities.”

“It has always been our goal to manage the ERP portfolio in a single organization and we have been moving toward that goal in stages over the past 18 months, first bringing the Accpac and MAS businesses together and combining marketing resources for Accpac, MAS and X3,” said a company spokesperson. “Now with a strong operating model, we are ready to bring together R&D and sales as well.”

So far, only about two dozen North American Sage value-added resellers carry the X3 product, which has been touted as a key competitor to larger enterprise resource planning software product lines from Microsoft (particularly Dynamics AX), Epicor and SAP.
Miller and Johnson’s letter indicated that Sage is moving toward “the next phase” of its ERP strategy, particularly with X3, and that these recent changes will be a significant step in that process.

“It is our goal that these organization changes enable us to build on the entrepreneurial culture of the Pittsburgh X3 organization, while providing the additional resources necessary to scale it for growth,” the letter stated. “Under Alex’s leadership over the last nine years, the Sage ERP X3 business has become one of Sage’s fastest-growing solutions both in North America and across the globe. Alex will remain at Sage to provide valuable leadership assistance during a transition period. We thank Alex for the many significant contributions he has made to Sage ERP X3 in North America and worldwide.”

Sage also continues its search to fill the Business Solutions president role since the departure of Jodi Uecker-Rust last month. Sage chief executive Sue Swenson remains in that position until a permanent replacement is appointed.

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