Sales and Marketing

In my column two weeks ago I offered to send a free copy of my Power Bites book and received over 150 requests.

I met someone last week and asked how she was doing with her accountant. She said everything was fine, but reduced the three interim quarterly visits to once every four months.

In today’s complex market, the old model no longer works

Marketing and branding efforts within professional service firms have historically been directly toward current clients, potential clients and referral sources.

Blogging is one of the most rewarding ways accounting firms can reach out to an audience of clients and potential clients.

New surveys offer proof of its increasing value to firms

In my early days I would get many leads for clients who told me they were switching accountants because they believed they were paying “too much tax.”