Sales and Marketing

I reached a stage in my career when I thought it was important to write articles. I wrote quite a few and sent them to editors, only to have them rejected. The nice ones wrote back a rejection. The not so nice never bothered to respond at all.

Picture this scene in households across the country: the daily fat stack of mail arrives. Among the magazine subscriptions and car insurance junk mail is an odd-sized, but strangely familiar envelope. The W2 has landed—the annual scorecard of the year that was.

I certainly have been fortunate in my career to become involved in a wide range of activities including interesting clients, great staff and partners, appearing on television, writing articles and books and presenting speeches.  People always ask me what I did to get started. My answer is simple: “I never passed up an opportunity that came my way.”

Clients know you're smart; they want something else

Connecting to the next generation

To grow your business, you need a new business model

Like the advent of the Internet, social media has proliferated in everything we do.

A common mistake among retailers is selling based on price rather than on value, a retail industry consultant wrote recently. When retailers focus on price, it results in customers “cherry-picking the best item while avoiding the profit-filled add-ons,” said The Retail Doctor founder Bob Phibbs. “It’s like they go to the bargain matinee but never visit the concession stand.”

Accountants who offer business valuation services can bring in new business for their practices, although perhaps not as frequently as they would get from more familiar bread-and-butter services.

A couple weeks ago I wrote about QuickBooks and how we became the largest QB consultants in New Jersey along with receiving a few clients with very substantial fees. I’ve gotten some calls asking about them and what we did, so here is a description of three of them.