Sales and Marketing

Nearly three-quarters of accounting firms say they are thriving or growing, according to a new survey by L. Harris Partners, the fifth consecutive year that firms responding to the annual survey reported that their overall condition has improved.

With over 2.6 billion local searches performed monthly and that number growing by more than 50 percent each year, according to Small Business Community, it is more important than ever to focus on your accounting firm’s online presence.

The Association for Accounting Marketing has opened registration for the 2014 AAM Summit.

If you want your content to make a direct hit on your target market, aim with precision.

As a young accountant, I remember asking a manager how to make more money in public accounting.

Milligan & Co. offers a model for the firm of the future

Three firms showcase how they are becoming more social

Business strategy means a lot to firms nowadays. Growth from new clients is stagnant at best at many firms these days. Your main initiative is to fend off the constant raiding of your customer base by smaller firms offering lower prices, or larger firms soliciting your partner base to join them and bring their clients with them.

Since the economic crash some CPA firms have managed to double in size, increase their customer base and open new offices by utilizing data to understand their customers’ needs and adopting new technologies to create innovative offerings.

The fact remains that when CPAs and accountants hear the word “sales,” they tend to run away as fast as possible yet when providers and vendors to the profession hear the same word, they see opportunities to meet their monthly or quarterly quotas.