Sales and Marketing

For many accountants, whether they're sole proprietors or managing partners at top 100 firms, managing the marketing efforts of their firm seems like a tricky proposition.

The Association for Accounting Marketing has named a new CEO, Jayla Boire, a marketing consultant, to run the organization after a long search process.

Accounting Today is issuing a Final Call for speakers for its second annual Accounting Technology Forum.

After watching a weekend of football, it is obvious how important the fundamentals are to success. The teams that rely on the big play are inconsistent. Basic blocking and tackling aren’t that interesting, but without them, they will prevent teams from winning. The same is true with your performance as a professional accountant.

From my observation there appears to be a major vision problem with CPA firms: no formal strategic plan for growth other than mergers and acquisitions.

Everyone focuses on the differences between generations -- but there are also useful similarities

The leading firms in wealth management carefully strategize their success.

There's one sure way to know what your competitors are doing: Ask them.

The options for online video for businesses are growing by leaps and bounds

If your goal is to beat out the competition, there's really only one way to know for sure how you're doing, and that's by marking your progress toward the finish line relative to the other racers.