Sales and Marketing

If Shakespeare ever had a great Twitter writing tip, it would have to be, “Brevity is the soul of wit.”

Edward D. Warren has joined Smith Elliott Kearns & Co. LLC as director of marketing.

Tax and accounting solutions provider CCH Small Firm Services has launched a new resource center to help tax and accounting professionals improve their marketing and increase their knowledge of the field.

Accounting Today has announced the agenda of its third annual Growth & Profitability Summit, which will be held Oct. 28-30, 2012, in Boca Raton, Fla.

Professional services providers are not usually writers, and even those with great writing skills often don't have the time to dedicate to creating original articles or blog posts.

Join us at our 2012 Growth & Profitability Summit

I am frequently asked about the pros and cons of writing original content for blog posts and newsletter articles mainly, as opposed to purchasing canned articles from a content farm.

A new Web site offers taxpayers free access to answers from local tax professionals who pay to be listed in its search engine.

Joe Adams, managing partner and CEO of McGladrey, expects the firm to expand more in the Western part of the U.S. and into technology consulting areas such as cloud computing.

Joe Rotella, chief technical officer of Delphia Consulting, talks with Accounting Today senior editor Danielle Lee about how to measure the worth of an accounting firm's Web site.