Social media

Even if your firm has an M&A plan in place as part of its growth strategy, you’ll also want to achieve at least some of your growth through sales.

A clear set of guidelines is a must to protect your firm.

Tax season is the time of year when every other tax professional is focusing on completing returns for their clients, leaving the marketing field open and ready for you to dominate.

LinkedIn added a new feature Tuesday for freelancers and small businesses to market services such as accounting and tax preparation.

Firms are competing ferociously to attract, land and retain the most experienced employees.

While Libra isn’t accounting focused, accountants and other practitioners should be able to communicate to clients what these changes mean

New e-commerce tools from Amazon, wariness of mobile wallets, and eight other things that happened in technology this past month and how they’ll impact your clients and your firm.

The Accountants Club of America hosted an event where social media and other subjects were discussed by accounting writers.

Panelists at a discussion hosted by the Accountants Club of America see social media, texting and cybersecurity among the major trends for the coming year.

The Internal Revenue Service has opened an Instagram account where it will share information on the latest tax topics, but probably not many selfies or kitten photos.

Times are changing and a tried-and-true business development strategy no longer has the pulling power it once did.

Developing new business is tough enough for professional services firms, but when those services happen to be accounting, things can get even tougher.

Twitter Inc. shares are sliding after one Wall Street bear rang the alarm on the firm’s spending, flagging “smoke and mirrors on the cost line.”

Periodically, every farmer will go around and pluck the low-hanging fruit so that it doesn't spoil. Well, the same principle applies to effective professional service marketers.

While successful tax professionals find themselves with a surplus of business from January to April, the months of May to December are way too light.

QuickBooks expert Hector Garcia explains how he uses video to boost his practice and better serve his clients.

Social media is a powerful business tool that accounting firms are often quick to dismiss as an extra.

The Association for Accounting Marketing presented awards in categories such as advertising, branding, business development and PR campaigns.

Google makes its e-mail the most secure on the planet, LinkedIn aims to make business chat snappier, a new digital bank for small businesses, and other new technology developments for you and your clients.

In the accounting profession, the “product” isn’t always tangible.