Social media

Tax season is the time of year when every other tax professional is focusing on completing returns for their clients, leaving the marketing field open and ready for you to dominate.

LinkedIn added a new feature Tuesday for freelancers and small businesses to market services such as accounting and tax preparation.

Firms are competing ferociously to attract, land and retain the most experienced employees.

While Libra isn’t accounting focused, accountants and other practitioners should be able to communicate to clients what these changes mean

New e-commerce tools from Amazon, wariness of mobile wallets, and eight other things that happened in technology this past month and how they’ll impact your clients and your firm.

The Accountants Club of America hosted an event where social media and other subjects were discussed by accounting writers.

Panelists at a discussion hosted by the Accountants Club of America see social media, texting and cybersecurity among the major trends for the coming year.

The Internal Revenue Service has opened an Instagram account where it will share information on the latest tax topics, but probably not many selfies or kitten photos.

Times are changing and a tried-and-true business development strategy no longer has the pulling power it once did.

Developing new business is tough enough for professional services firms, but when those services happen to be accounting, things can get even tougher.