Social media

Twitter Inc. shares are sliding after one Wall Street bear rang the alarm on the firm’s spending, flagging “smoke and mirrors on the cost line.”

Periodically, every farmer will go around and pluck the low-hanging fruit so that it doesn't spoil. Well, the same principle applies to effective professional service marketers.

While successful tax professionals find themselves with a surplus of business from January to April, the months of May to December are way too light.

QuickBooks expert Hector Garcia explains how he uses video to boost his practice and better serve his clients.

Social media is a powerful business tool that accounting firms are often quick to dismiss as an extra.

The Association for Accounting Marketing presented awards in categories such as advertising, branding, business development and PR campaigns.

Google makes its e-mail the most secure on the planet, LinkedIn aims to make business chat snappier, a new digital bank for small businesses, and other new technology developments for you and your clients.

In the accounting profession, the “product” isn’t always tangible.

Accountants may be extremely comfortable offering expertise on tax-related savings or advice on expense and cash management, but they may be less accustomed to steering clients to take specific steps to grow revenue.

While most firms understand the need for social media as part of their overall marketing strategy, they are often lost when it comes to understanding how to measure its success.