Lee Frederiksen

Accountants need a strategy to make them stand out from their competitors.

Too often professional services firms put time and money into a marketing plan and then fail to follow up on their efforts.

Is your firm agile enough for today’s super competitive environment?

Times are changing and a tried-and-true business development strategy no longer has the pulling power it once did.

Developing new business is tough enough for professional services firms, but when those services happen to be accounting, things can get even tougher.

It’s tough to stand out as a professional services firm these days, especially in a field like accounting.

It’s one thing to take the time and effort to create a well-conceived marketing program designed to grow your accounting firm and it can be quite another to get critical stakeholder buy-in.

There are lots of potential missteps that can trip you up along the road to making your firm more visible to the right prospects.

Do you see the gleam of understanding and interest in the eyes of your listeners when you tell them about your services? Or do they just stand there, numb and uncomprehending, wishing they were somewhere else?

As an accountant, you know there’s no way around it: Stress levels ratchet up during tax season for you and your clients.