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You may have plenty of work, but is it the right kind of work?
January 12L&H CPAs and Advisors -
Get working on it now, before the filing season rush begins.
January 7 -
Firms need to focus on actively encouraging client referrals.
October 3Napier Financial -
The old model of the lone-wolf extrovert who drums up business single-handedly is changing, with roles for more and more members of the firm in business development, says Sarah Dobek of Inovautus Consulting.
June 10 -
Setting up your firm to focus on serving the accounting needs of a specific industry, or special service, is a powerful way to set your accounting practice apart from the rest.
May 24Build Your Firm -
You must understand what your business wants to be and where it wants to go in order to market it effectively.
May 23Hinge -
Are you using a flawed approach to market your accounting firm?
April 25Hinge -
Only after you have empirical validation that something new could work should you make major changes at your firm.
April 9L&H CPAs and Advisors -
Word of mouth was once an accounting firm’s primary means of gaining new clients, but these days, your prospective customers likely rely on search engines.
March 29Build Your Firm -
Improve the odds of successfully starting up a new accounting practice from scratch and avoid the school of hard knocks.
January 9Build Your Firm