Referral marketing

You may have plenty of work, but is it the right kind of work?

Get working on it now, before the filing season rush begins.

Firms need to focus on actively encouraging client referrals.

The old model of the lone-wolf extrovert who drums up business single-handedly is changing, with roles for more and more members of the firm in business development, says Sarah Dobek of Inovautus Consulting.

Setting up your firm to focus on serving the accounting needs of a specific industry, or special service, is a powerful way to set your accounting practice apart from the rest.

You must understand what your business wants to be and where it wants to go in order to market it effectively.

Are you using a flawed approach to market your accounting firm?

Only after you have empirical validation that something new could work should you make major changes at your firm.

Word of mouth was once an accounting firm’s primary means of gaining new clients, but these days, your prospective customers likely rely on search engines.

Improve the odds of successfully starting up a new accounting practice from scratch and avoid the school of hard knocks.