Client acquisition

Chuck McCabe of The Income Tax School explains the art of getting selected for a media story.

It’s a cultural issue, largely, but it doesn’t have to stay that way.

Tax season is the time of year when every other tax professional is focusing on completing returns for their clients, leaving the marketing field open and ready for you to dominate.

A slow quarter for the biggest firms saw lots of small gains for smaller auditors.

From blogging and social media to email marketing and prize drawings, preparers share how they lure in new clients.

Setting a growth goal is about much more than picking a percentage -- firms need to dive deeper to understand what it will really take to hit that goal, says Bob Lewis of The Visionary Group -- and they need to make sure they have people who can bring in the new business they need.

For years, accounting firms have relied on firm partners to use their personal and professional connections, charisma, and contacts to “make it rain” — to bring in new business and revenue that would enable the firm to grow and succeed.

Get working on it now, before the filing season rush begins.

A college student client may not initially provide a lot of income for the firm, but with the right guidance, there could be a big return on investment.

Tax pros share how they handle estimate-seekers and price shoppers.