Marketing

Writing something that people would want to read is essential to establishing yourself as an expert, publicizing your practice, sharing what you know and your experience, and learning more about your topic.

A new era calls for new approaches to client acquisition and client experience.

Even if your firm has an M&A plan in place as part of its growth strategy, you’ll also want to achieve at least some of your growth through sales.

Client referrals are a great way to grow your financial planning practice — provided you can get them.

If you don’t receive a five-star rating from a client, don’t get angry or brush it off.

While retailers and consumer-oriented commercial businesses embraced online marketing years ago, accounting practices have been slow to adopt digital marketing strategies.

In today’s digital world, you can’t make an impact — or remain relevant — if your audience can’t find you.

The Top 10 Firm is bolstering its tech services by acquiring DemandGen International Inc., a digital marketing strategy and technology services agency.

While one marketer is good, two or more working toward a common goal is even better.

Practitioners share how they're changing the ways they reach out to clients and prospects.

Accounting firms need to leverage their pipelines and sales professionals for success.

The Association for Accounting Marketing is seeking nominations for its Marketing Achievement Awards and Marketer of the Year award.

The use of a .cpa domain allows practitioners to strengthen their brand identity in online communications and provides better security and resistance to Internet fraud, such as phishing and spoofing.

The world of accounting can be a harsh environment. How do you stand out in a crowded field?

Firms need to take an active role in defining their employment brand if they want to maximize its value.

To get more business, accountants need to invest more in the time they spend face to face with prospective clients.

Researching new business prospects before picking up the phone or sending an email will help you determine whether they are a good fit for your accounting firm’s services.

Scams of the season; the size of the IRC; how to market next year; and other highlights from our favorite tax bloggers.

Writing a weekly column forces me to always be looking for ideas and has made me much more observant of what goes on in the public accounting profession as a whole and also within firms of all sizes.

These unconventional times call for concentrating on one or two areas of specialization, and exploiting those to the max.