Sales and Marketing

A group of eight midsized CPA firms has banded together to offer cross-border tax services in an effort to compete with larger firms.

It takes solid strategies and steps to grow a niche business, and Gale Crosley, president of Crosley + Co., shared some of her strategies with approximately 100 participants during a pre-conference session at the Forum for Women in Accounting here.

Let’s face it: The next 15 years are going to be hard for small firms to compete and survive. The external environment and demographic facts speak clearly:* 8,000 Baby Boomers are retiring each day.

BKD said it is combining forces with the Hanke Group, allowing the Springfield, Mo.-based accounting firm to expand to Hanke's San Antonio and south Texas markets.

The Small Business Administration has created an online tax savings resource center to help small businesses understand the benefits of the economic stimulus package.

The Association of Accounting Marketing presented awards to 45 accounting firms and marketers at its annual conference.

The AICPA Private Companies Practice Section (PCPS) did a remarkable job with its 2007 Top MAP Issues survey, and it was done without even changing the question that is asked each year or who was asked. It was done simply by taking a knife and cutting up the answers. The annual survey asks various practitioners in public practice: What are your top five MAP concerns?

Sage Software has launched a program to put its Peachtree accounting program in more family-owned businesses by giving away free copies and support.

I am constantly amazed and intrigued by what is being done via the Internet. In Practical Accountant, we report on how creative some firms are incorporating the Internet into their operations and going way beyond the proverbial virtual firm brochure. My guess is that creativity is stimulated by how others are using the Internet.

CPA firm Marcum & Kliegman is expanding from New York to New Jersey by merging with RosenfarbWinters, a specialist in forensic accounting.