Business development

Making the case for professional sales in today’s accounting marketplace.

As an accounting professional, these are tough days. But that doesn’t mean your practice can’t grow during this season.

You can’t have a bunch of B, C, D or even F clients if you want it to be an A+ practice.

It is important to develop a specialty, but it needs to be balanced with the needs of the practice and your interests.

Knowing what buyers need, where they do their research, and what influences their decisions are all key to a firm’s success.

Highs, lows, curveballs and surprises are routine for every business, including accounting firms. Pandemics, however, are not routine (thankfully!). This crisis tests and provokes us all to the extreme.

Despite the coronavirus, firms can’t afford to stop looking for prospects

Your clients' businesses evolve over time — and the business environment in which they operate changes as well, especially at a time like this.

This year all playbooks have to be discarded and a fresh start needs to be developed.

There are no fixed rules and you can grow your firm in many ways.