Business development

Last month I gave one of the best continuing professional education programs I ever did about the worst topic ever.

Accountants can't afford to sit still, either; they need to be constantly changing.

LinkedIn added a new feature Tuesday for freelancers and small businesses to market services such as accounting and tax preparation.

Without healthy, profitable growth on the top and bottom lines, any firm will struggle and ultimately die.

Does your firm need a brand tune-up?

Use idea filters for a big impact.

The old model of the lone-wolf extrovert who drums up business single-handedly is changing, with roles for more and more members of the firm in business development, says Sarah Dobek of Inovautus Consulting.

All partners and partner candidates in small and midsized CPA firms are very aware they need to originate new business each and every year.

It is imperative that your content for your accounting firm’s website be engaging and relevant to your readers.

Setting up your firm to focus on serving the accounting needs of a specific industry, or special service, is a powerful way to set your accounting practice apart from the rest.