Digital marketing

It’s busy season again: a time when you can barely breathe as you hurry to complete returns for clients who often wait until the very last minute to submit tax preparation documents.

There have never been more ways to promote your firm – but that range of options can end up being a little overwhelming. BeachFleischman marketing director Eric Majchrzak, a pioneer in the field, offers valuable guidance in this podcast, with a particular focus on the role of social media.

Feeling overwhelmed by the many options available today for raising the profile of your firm? Here are some more.

The Atlanta-based Top 100 Firm has chosen a new name based on root words for "head" and "heart."

When it comes to choosing an accountant, a client wants reassurance that they’re dealing with a professional who can confidently look after their books and finances.

Building a strong brand helps you stand out in the marketplace and draw new clients.

Accountants who want to grow revenue by adding new services should look to the cookie for a few lessons, according to Katie Tolin, a member of the Association for Accounting Marketing’s Hall of Fame and founder of CPA Growth Guides.

If your site isn't producing prospective clients for your accounting firm, then it’s not living up to its potential.