Digital marketing

When it comes to choosing an accountant, a client wants reassurance that they’re dealing with a professional who can confidently look after their books and finances.

Building a strong brand helps you stand out in the marketplace and draw new clients.

Accountants who want to grow revenue by adding new services should look to the cookie for a few lessons, according to Katie Tolin, a member of the Association for Accounting Marketing’s Hall of Fame and founder of CPA Growth Guides.

If your site isn't producing prospective clients for your accounting firm, then it’s not living up to its potential.