Digital marketing

Professional services companies such as CPA firms are unique animals when it comes to marketing.

In today’s digitally driven world, properly utilizing social media is necessary for companies who want to remain relevant and competitive—and that includes accounting firms.

Most firms face a never-ending challenge finding and acquiring new clients. According to a recent study, over 70 percent of firms make business development a major priority. Here are five basic mistakes that undermine many firms’ ability to attract new business.

Thomson Reuters has introduced Checkpoint Marketing for Firms Emerging Tax and Regulation Alerts to allow accounting firms to keep clients informed about new and proposed tax legislation and regulatory changes.

I think branding is very important. Everyone and every business has a brand. Inattention to branding creates a brand that might not be what you would like, but nevertheless you will have a brand. Branding needs deliberate attention.

Preparers are divided on the value of promoting themselves during their busiest time.

It’s busy season again: a time when you can barely breathe as you hurry to complete returns for clients who often wait until the very last minute to submit tax preparation documents.

There have never been more ways to promote your firm – but that range of options can end up being a little overwhelming. BeachFleischman marketing director Eric Majchrzak, a pioneer in the field, offers valuable guidance in this podcast, with a particular focus on the role of social media.

Feeling overwhelmed by the many options available today for raising the profile of your firm? Here are some more.

The Atlanta-based Top 100 Firm has chosen a new name based on root words for "head" and "heart."