Lee Frederiksen

Does M&A make sense for your firm? Before you say yes, consider this: They come with significant risks.

It is more important than ever for accounting and financial service firms to be visible where prospects are looking for insight and help.

Social media can be exceedingly frustrating for an accounting firm that’s trying to stay current and utilize a digital marketing strategy to build its brand, develop new business, and fuel growth.

It’s imperative that business development and marketing come together to find ways to support their common goal.

Highly successful firms employed tools that helped them gain useful market knowledge to make more informed decisions that enable their marketing programs to be more effective.

Even if your firm has an M&A plan in place as part of its growth strategy, you’ll also want to achieve at least some of your growth through sales.

While retailers and consumer-oriented commercial businesses embraced online marketing years ago, accounting practices have been slow to adopt digital marketing strategies.

In today’s digital world, you can’t make an impact — or remain relevant — if your audience can’t find you.

While one marketer is good, two or more working toward a common goal is even better.

The world of accounting can be a harsh environment. How do you stand out in a crowded field?

Researching new business prospects before picking up the phone or sending an email will help you determine whether they are a good fit for your accounting firm’s services.

These unconventional times call for concentrating on one or two areas of specialization, and exploiting those to the max.

Here are seven best practices to boost your website’s efficiency and effectiveness.

As if marketing an accounting firm wasn’t challenging enough, throw in COVID-19 along with political, social and economic upheaval, and you’ve got a challenge for the ages.

The changing times and an economy in constant flux are causing clients to shift expectations for their accounting firms.

Finding ways to not just maintain revenues but increase them is becoming Job One for accounting practices large and small in the pandemic.

Knowing what buyers need, where they do their research, and what influences their decisions are all key to a firm’s success.

As if tax season isn’t already stressful enough, the coronavirus pandemic is making things that much harder.

There are things you can do to give your firm as much of an advantage as possible in a highly dynamic business world.

Tax season is the time of year when every other tax professional is focusing on completing returns for their clients, leaving the marketing field open and ready for you to dominate.