Lee Frederiksen

Accountants need a strategy to make them stand out from their competitors.

Too often professional services firms put time and money into a marketing plan and then fail to follow up on their efforts.

Is your firm agile enough for today’s super competitive environment?

Times are changing and a tried-and-true business development strategy no longer has the pulling power it once did.

Developing new business is tough enough for professional services firms, but when those services happen to be accounting, things can get even tougher.

It’s tough to stand out as a professional services firm these days, especially in a field like accounting.

It’s one thing to take the time and effort to create a well-conceived marketing program designed to grow your accounting firm and it can be quite another to get critical stakeholder buy-in.

There are lots of potential missteps that can trip you up along the road to making your firm more visible to the right prospects.

Do you see the gleam of understanding and interest in the eyes of your listeners when you tell them about your services? Or do they just stand there, numb and uncomprehending, wishing they were somewhere else?

As an accountant, you know there’s no way around it: Stress levels ratchet up during tax season for you and your clients.

The accounting profession is undergoing seismic changes. How can a firm thrive in such an uncertain environment?

There are things more powerful than relationships when it comes to driving referrals.

While an RFP does have the benefit of forcing your firm to think through its needs, at least superficially, there’s no guarantee that you are asking the right questions.

Brand research can help you determine where you’re creating value and what’s most important to potential clients.

To be successful, a professional services firm needs to go where the money is.

No successful accounting firm should attempt to grow their business without a solid sales and marketing strategy. Here are some tips from Lee Frederiksen, managing partner of Hinge.

Just as no ship would sail without navigational tools, no successful professional services firm would attempt to grow their business without a solid sales and marketing strategy.

Professional services companies such as CPA firms are unique animals when it comes to marketing.

Most firms face a never-ending challenge finding and acquiring new clients. According to a recent study, over 70 percent of firms make business development a major priority. Here are five basic mistakes that undermine many firms’ ability to attract new business.

Adding new practice niches is good, right? Well, yes and no.