Referrals

Firms wanting to maximize client referrals from AI bots need a robust online presence, plus content optimized for AI readability such as bulleted lists.

While word of mouth, digital marketing and professional networks are still the main ways accounting firms promote themselves, an entirely new path has emerged.

Learn how to get more referrals from existing clients who are truly happy about their relationship with you.

Referrals remain a key way to find clients, particularly as more and more practitioners are retiring.

Learning how to connect with other professionals is an essential skill for accountants.

Don't underestimate the power of saying 'Thank you.'

The best referral sources are existing clients, unless they aren't pleased.

What CPAs can learn from a toy company.

Don’t underestimate the value of your long-time clients with simpler tax returns.

These 12 tasks can help you focus on some of the most crucial aspects of building your accounting firm over the coming year.

Client referrals are a great way to grow your financial planning practice — provided you can get them.

Having a well-polished digital presence is now a must-have. Learn more about the changing face of referrals and why you might be inadvertently repelling them.

From blogging and social media to email marketing and prize drawings, preparers share how they lure in new clients.

Setting a growth goal is about much more than picking a percentage -- firms need to dive deeper to understand what it will really take to hit that goal, says Bob Lewis of The Visionary Group -- and they need to make sure they have people who can bring in the new business they need.

Get working on it now, before the filing season rush begins.

Accountants also report relatively low churn among their client base.

Firms need to focus on actively encouraging client referrals.

There are two types of issues: ethical and regulatory conflicts, and practice management conflicts.

The key is to focus on the firm’s top two tiers of clients, says Rainmaker Companies’ Adelaide Ness.

All partners and partner candidates in small and midsized CPA firms are very aware they need to originate new business each and every year.