Referrals

Client referrals are a great way to grow your financial planning practice — provided you can get them.

Having a well-polished digital presence is now a must-have. Learn more about the changing face of referrals and why you might be inadvertently repelling them.

From blogging and social media to email marketing and prize drawings, preparers share how they lure in new clients.

Setting a growth goal is about much more than picking a percentage -- firms need to dive deeper to understand what it will really take to hit that goal, says Bob Lewis of The Visionary Group -- and they need to make sure they have people who can bring in the new business they need.

Get working on it now, before the filing season rush begins.

Accountants also report relatively low churn among their client base.

Firms need to focus on actively encouraging client referrals.

There are two types of issues: ethical and regulatory conflicts, and practice management conflicts.

The key is to focus on the firm’s top two tiers of clients, says Rainmaker Companies’ Adelaide Ness.

All partners and partner candidates in small and midsized CPA firms are very aware they need to originate new business each and every year.

This simple checklist will reward you throughout the year.

There are many ways of keeping in touch with clients in a regular and unobtrusive manner.

Times are changing and a tried-and-true business development strategy no longer has the pulling power it once did.

How much do you really know about clients' satisfaction with your firm and its services?

When was the last time you called a client just to find out what's new or different?

Low-hanging fruit is great — until it dries up.

Despite gentle nudges, love taps and tactics to shorten the cycle time, the process is slow and the lag time is painful.

Marketing success, or success in any endeavor, does not just appear. It needs deliberate planning and execution.

Clients buy something they need or solutions to problems, not hours. Here is a situation that has actually occurred in a client’s legal matter.

It's the easiest way to get new business, but it requires a little work.