Consulting

The Association for Accounting Marketing has released its 2006 Accounting Marketing/Sales Responsibility and Compensation Survey Results. The survey was very comprehensive, and shows an interesting snapshot of where many firms are with regard to marketing.

A veteran business reporter once advised me that if I really wanted to gauge the culture and future of a company I was writing on, check out their customer service department.

"Boomers have both unrivaled influence and rich networks of peer advisors,” says Dr. Leslie Gaines-Ross, chief reputation strategist at Weber Shandwick, one of the world’s leading public relations firms.

While the percentage of employers offering health benefit has fallen over the past five years, employers, individuals and government must share responsibility for providing heath and retirement benefits while allowing companies to remain competitive in the global marketplace, according to a study from the Government Accountability Office. In the report, the GAO examined the practices that employers are using to control the costs of benefits including * the current and emerging practices employers are using to control the costs of health care benefits; * The current and emerging practices employers are using to control the costs of retirement benefits and; * Employers' workforce restructuring changes. According to the auditor general, the share of employers offering health benefits dipped due in part to an 8 percent plunge in the small business sector offering benefits. Meanwhile, despite active participation in define- benefit plans falling from 29 million in 1985 to 21 million in 2003 as employers terminated existing plans or froze benefits for active employees, active participation in defined-contribution plans rose from 33 million in 1985 to 52 million in 2003, as employers increased their offerings of these plans. The GAO said that like health and benefits coverage for active workers, an increasing share of retiree health benefits costs is being shifted to retirees, and many employers have terminated benefits for future retirees. The study pointed out that the challenges workers face in assuming greater cost, risk, and control of their health and retirement benefits make it more difficult for low-wage earners to afford health care coverage and save for retirement -- trends the investigative arm of Congress said would continue.

Accounting firms are getting more creative and innovative, and many see the value in receiving independent recognition for their efforts and publicizing that fact. The innovations help improve the firm’s bottom line, and the recognition and publicity aids in attracting and retaining top talent. It also substantially enhances the firm’s brand, as existing and prospective clients see increased value in being associated with an innovative firm.

Carbis Walker LLP, a firm specializing in public accounting and consulting, is offering manufacturers and distributors the opportunity to participate in a national benchmarking survey through a partnership with McGladrey & Pullen LLP.

Jayne V. Bates is in the home stretch of her one-year term as president of the Association for Accounting Marketing, which will end in July. Bates has served on the association’s board of directors since January 2001.Herself a CPA, Bates is currently the director of marketing for Carter, Belcourt & Atkinson PA CPAs, a firm based in Lakeland and Tampa, Fla. She has been with CBA for nearly 20 years, spending her first eight years with the firm as a professional staff accountant and serving in a marketing capacity during the rest of her tenure.

When Matt Camden, chief information officer at UHY Advisors in Chicago, faced an audit server outage in one of his New England offices over a February weekend, he was able to restore his data in a period of 11 hours."Two of our disks failed, which is a terrible thing to happen," Camden recalled. "All we had to do is put new server hardware in place, which is our responsibility, then we got the data back up, loaded it, and it worked like a charm." He credited his online data protection company, EVault, for the rapid restoration process.

In an annual ritual, many small businesses rush out after tax season to take their accountant's advice on the tax benefits of incorporation, and business software and services company Intuit has relaunched its online incorporation and document-filing services site to coincide with the rush.

Many board members and senior executives are still in the dark about the overall health of their organizations because they lack high-quality non-financial information.

The May cover story for Practical Accountant focuses on how a number of firms are using formalized testing to determinate if a potential hire is right for a job. It also explores how testing is extending to other aspects of firms’ operations.

IFACnet, a search engine developed by the International Federation of Accountants and its members, has expanded its resources to address the needs of small and midsized accounting practices.

When I first enrolled in college, I opted for a marketing course as an elective. At first, there was some trepidation on my part, because to me, marketing was a term my grandmother used when she intended to go grocery shopping. During my first day in class, I soon learned that the process of marketing had nothing to do with a visit to Grand Union or Safeway.

Reversing a trend of declining optimism over the past three years, CPAs serving as chief executive officers, chief financial officers and in other executive financial positions have a favorable view of the economy, according to the first quarter 2007 Business and Industry Economic Outlook Survey.

I was reading an interesting profile this week of Steve Stoute, a respected marketer in the ad world who preaches a message that brands needs to change with the times.Stoute’s agency, Translation Consultation & Brand Imaging, specializes in repositioning brands, and tells its clients that companies need to embrace cultural changes in order to speak with a new generation of clients.

A number of firms, especially the larger regionals, are going corporate. This approach to firm governance is seen as having an overall advantage over the strict partnership model as partners at different stages in their careers and with different specialties and concerns often find it hard to reach consensus or take decisive action quickly.

Marcum & Kliegman LLP has launched a new Women’s Leadership Development Program with neighboring law firm Farrell Fritz PC.The program, which is open to employees of both firms but not open to the public –yet -- was developed to provide a supportive venue for female professionals to explore issues that affect them in the workplace and develop skills to enrich their careers, said Marcum manager of training and development, Nancy Chen.

It has come to my attention that the advisor-client relationship may be sinking and that you need to do something about it.My friends at SEI, a leading global provider of outsourced asset management, investment processing, and investment operations solutions, has done us all a big favor with its latest survey of some 100 clients of the SEI Advisor Network because it reveals that 28 percent of advisors attribute client relationship failures to a lack of understanding. The result is that advisors need to communicate more clearly to avoid straining or losing clients.

Business-information provider D&B Corp. has acquired First Research for $22.5 million in cash.

A local accounting firm has alerted its 4,000 clients that their private financial records -- including Social Security numbers, addresses, credit card information and signature documents -- have been stolen.Santa Rosa, Calif.-based Tax Service Plus told authorities that thieves stole the business’s back-up computer on March 7, which contained data on thousands of tax returns filed over the past three years.