Marketing

How about a “Christmas” letter about your practice, describing how you did professionally, what you wish you had done and what you now resolve to do next year?

Today’s complex and highly integrated business environment often requires multiple stakeholders to take part in decision-making.

The executive director of the Association for Accounting Marketing is retiring at the end of the year for unspecified health reasons.

Like the cloud in which many of its functions reside, marketing automation is a relatively fuzzy concept that can be confusing.

Firms need to focus on actively encouraging client referrals.

Marketing in the profession is undergoing a revolution, fundamentally changing how firms promote themselves and develop new business.

Two firm networks are shortening their names, adopting the brands Moore North America and Andersen.

The “New Clients Survey” is accepting responses through Oct. 10, 2019.

How your brand is shaped in the digital world is affected by online content.

Dean Dorton Allen Ford will again sponsor racehorse Tax this Saturday, who recently participated in the Belmont Stakes and Jim Dandy Stakes.