Marketing

Scams of the season; the size of the IRC; how to market next year; and other highlights from our favorite tax bloggers.

Writing a weekly column forces me to always be looking for ideas and has made me much more observant of what goes on in the public accounting profession as a whole and also within firms of all sizes.

These unconventional times call for concentrating on one or two areas of specialization, and exploiting those to the max.

Within 24 hours, the American Institute of CPAs said it had resolved the issue.

I’ve learned through trial and (lots of) error there are three basic approaches to building a website and newsletter for your firm.

Rehman’s Mitch Reno says, ‘This goes beyond marketing.’

The international firm aims to raise its profile with large, multinational clients.

Having a well-polished digital presence is now a must-have. Learn more about the changing face of referrals and why you might be inadvertently repelling them.

Here are seven best practices to boost your website’s efficiency and effectiveness.

Accounting firms should apply these valuable tools to thrive through the pandemic.

The Institute of Management Accountants has launched a new promotional campaign to highlight the role of Certified Management Accountants in real-world situations.

As if marketing an accounting firm wasn’t challenging enough, throw in COVID-19 along with political, social and economic upheaval, and you’ve got a challenge for the ages.

We need to excite clients, potential clients and staff. For this, we need marketing skills.

Your clients don’t want to have to pick up the phone and wait four days for an answer.

A clear set of guidelines is a must to protect your firm.

Knowing what buyers need, where they do their research, and what influences their decisions are all key to a firm’s success.

The Association for Accounting Marketing honored four professionals for their contributions to industry marketing and business.

There are things you can do to give your firm as much of an advantage as possible in a highly dynamic business world.

Some simple steps firms can take right now to make a stronger first impression

Chuck McCabe of The Income Tax School explains the art of getting selected for a media story.