Marketing

As an accounting firm, you are only as good as people perceive you to be.

Before you decide to go it alone when it comes to your website maintenance, consider what that entails

LinkedIn added a new feature Tuesday for freelancers and small businesses to market services such as accounting and tax preparation.

No matter how small or niche-oriented your accounting practice is, a high-quality website is essential.

Accountants can promote their practices and create customized marketing videos, brochures and blog content.

The groups will allow members to develop ideas, get advice, collaborate, and share best practices.

Does your firm need a brand tune-up?

To garner a return on your firm’s content, it must be picked up by search engines, then viewed and acted on by readers.

The old model of the lone-wolf extrovert who drums up business single-handedly is changing, with roles for more and more members of the firm in business development, says Sarah Dobek of Inovautus Consulting.

With tax season over, practitioners can start sprucing up their web site to help draw in next season's clients.