Marketing

The “New Clients Survey” is accepting responses through Oct. 10, 2019.

How your brand is shaped in the digital world is affected by online content.

Dean Dorton Allen Ford will again sponsor racehorse Tax this Saturday, who recently participated in the Belmont Stakes and Jim Dandy Stakes.

As an accounting firm, you are only as good as people perceive you to be.

Before you decide to go it alone when it comes to your website maintenance, consider what that entails

LinkedIn added a new feature Tuesday for freelancers and small businesses to market services such as accounting and tax preparation.

No matter how small or niche-oriented your accounting practice is, a high-quality website is essential.

Accountants can promote their practices and create customized marketing videos, brochures and blog content.

The groups will allow members to develop ideas, get advice, collaborate, and share best practices.

Does your firm need a brand tune-up?

To garner a return on your firm’s content, it must be picked up by search engines, then viewed and acted on by readers.

The old model of the lone-wolf extrovert who drums up business single-handedly is changing, with roles for more and more members of the firm in business development, says Sarah Dobek of Inovautus Consulting.

With tax season over, practitioners can start sprucing up their web site to help draw in next season's clients.

Setting up your firm to focus on serving the accounting needs of a specific industry, or special service, is a powerful way to set your accounting practice apart from the rest.

You must understand what your business wants to be and where it wants to go in order to market it effectively.

Your firm’s website is a powerful lead generation tool. When used wisely, your site will attract new clients, and in turn boost your bottom line.

A Gen X CMO and a millenial manager from Rehmann discuss this new tool's impact on client service and marketing.

The Lexington, Kentucky firm will sponsor the contending horse in all three races of the Triple Crown.

Are you using a flawed approach to market your accounting firm?

One of the easiest ways to create a strong brand image is often treated as an afterthought or it’s overlooked entirely.