Lee Frederiksen

For years, accounting firms have relied on firm partners to use their personal and professional connections, charisma, and contacts to “make it rain” — to bring in new business and revenue that would enable the firm to grow and succeed.

Today’s complex and highly integrated business environment often requires multiple stakeholders to take part in decision-making.

Like the cloud in which many of its functions reside, marketing automation is a relatively fuzzy concept that can be confusing.

Marketing in the profession is undergoing a revolution, fundamentally changing how firms promote themselves and develop new business.

How your brand is shaped in the digital world is affected by online content.

As an accounting firm, you are only as good as people perceive you to be.

Firms are competing ferociously to attract, land and retain the most experienced employees.

You must understand what your business wants to be and where it wants to go in order to market it effectively.

Are you using a flawed approach to market your accounting firm?

If you want to use mergers and acquisitions to grow your accounting practice, here are some perspectives to consider.