Lee Frederiksen
Managing partnerLee Frederiksen, PhD, is managing partner of
Lee Frederiksen, PhD, is managing partner of
Finding ways to not just maintain revenues but increase them is becoming Job One for accounting practices large and small in the pandemic.
Knowing what buyers need, where they do their research, and what influences their decisions are all key to a firm’s success.
As if tax season isn’t already stressful enough, the coronavirus pandemic is making things that much harder.
There are things you can do to give your firm as much of an advantage as possible in a highly dynamic business world.
Tax season is the time of year when every other tax professional is focusing on completing returns for their clients, leaving the marketing field open and ready for you to dominate.
For years, accounting firms have relied on firm partners to use their personal and professional connections, charisma, and contacts to “make it rain” — to bring in new business and revenue that would enable the firm to grow and succeed.
Today’s complex and highly integrated business environment often requires multiple stakeholders to take part in decision-making.
Like the cloud in which many of its functions reside, marketing automation is a relatively fuzzy concept that can be confusing.
Marketing in the profession is undergoing a revolution, fundamentally changing how firms promote themselves and develop new business.
How your brand is shaped in the digital world is affected by online content.