Lee Frederiksen

For years, accounting firms have relied on firm partners to use their personal and professional connections, charisma, and contacts to “make it rain” — to bring in new business and revenue that would enable the firm to grow and succeed.

Today’s complex and highly integrated business environment often requires multiple stakeholders to take part in decision-making.

Like the cloud in which many of its functions reside, marketing automation is a relatively fuzzy concept that can be confusing.

Marketing in the profession is undergoing a revolution, fundamentally changing how firms promote themselves and develop new business.

How your brand is shaped in the digital world is affected by online content.

As an accounting firm, you are only as good as people perceive you to be.

Firms are competing ferociously to attract, land and retain the most experienced employees.

You must understand what your business wants to be and where it wants to go in order to market it effectively.

Are you using a flawed approach to market your accounting firm?

If you want to use mergers and acquisitions to grow your accounting practice, here are some perspectives to consider.

Accountants need a strategy to make them stand out from their competitors.

Too often professional services firms put time and money into a marketing plan and then fail to follow up on their efforts.

Is your firm agile enough for today’s super competitive environment?

Times are changing and a tried-and-true business development strategy no longer has the pulling power it once did.

Developing new business is tough enough for professional services firms, but when those services happen to be accounting, things can get even tougher.

It’s tough to stand out as a professional services firm these days, especially in a field like accounting.

It’s one thing to take the time and effort to create a well-conceived marketing program designed to grow your accounting firm and it can be quite another to get critical stakeholder buy-in.

There are lots of potential missteps that can trip you up along the road to making your firm more visible to the right prospects.

Do you see the gleam of understanding and interest in the eyes of your listeners when you tell them about your services? Or do they just stand there, numb and uncomprehending, wishing they were somewhere else?

As an accountant, you know there’s no way around it: Stress levels ratchet up during tax season for you and your clients.