Client acquisition

Partners need to grow individually because that is what will propel the firm’s further growth.

Calculating ROI on a firm’s efforts starts with picking the appropriate statistics.

Many of the larger CPA firms have not delivered on the trusted business advisor promise. Nor will they in the foreseeable future.

The marketing guru will create tools focused on helping firms expand their practice and profits.

As a follow-up to last week’s column on determining what to charge, this column will explain a way to determine your hourly rate should you decide to bill using that method.

If firms aren’t proactive, it’s all too easy to drive away clients and lose business (text version).

If firms aren’t proactive, it’s all too easy to drive away clients and lose business.

Firms operate based on myths while enduring realities such as slow growth, low profitability, client losses and employee losses.

With a few notable exceptions, the last three months of the year were slow for auditors attempting to land new Securities and Exchange Commission engagements.

In your stacks of business cards there could be a potential goldmine of business opportunities you may have overlooked.